Blondes Have More Fun
Well of course they do, I can vouch for that!
Apparently coffee giant Starbucks has just realized what we blondes have known for decades and will soon be offering a light roasted ‘blonde’ coffee. Starbucks is kn0wn, and often criticized for, their distinctive dark roasted coffee. Well complain no more light roast lovers! In January 2012 you will be able to pick up a bag of Blonde Veranda Blend or Blonde Willow Blend at your local Sbux establishment…or online.
While I am not a fan of light roasted coffee, I will be testing out this brew for sure. I believe this is a smart move by Starbucks, they will be accessing an audience of coffee drinkers that normally avoid them. Good for you, making changes and staying relevant. With this new offering they will be able to capture an even greater share of brewed coffee drinkers from competitiors….and take over the world through an alliance with Google? No, no, no. I was just kidding…kind of. 🙂
So there is your breaking coffee news for this Tuesday! For more on this story visit this Business Journal article.
- Starbucks unveils blonde roast coffee (thenewstribune.com)
- REV Coffee Roasters Brazillian Blend…and a few other things (findingcoffee.wordpress.com)
- Costa Rica Tarrazu from Starbucks (findingcoffee.wordpress.com)