Starbucks Pike Place Roast
I really enjoy a cup of bold dark roasted coffee, with all of its flavors and complexities. But that is just it, I enjoy a cup, as in one. When I want a coffee that I can drink several cups of I reach for a lighter bodied coffee. This is where Starbucks Pike Place Roast enters the scene. I find Pike Place to very drinkable, as in multiple cups per day, and possibly some paranoia and shaky hands. I like it so much that when I went to the Starbucks at Pike Place in Seattle, I had to get a cup of Pike Place…duh. Which was perfect because from my Southerners view, it was a typical Pacific Northwestern blistery, cold afternoon.
The story of Pike Place Roast is this…In 2008 when the company was having some financial hardships they created a new coffee to appeal to a broader audience of coffee drinkers. Many people complain that Starbucks coffee is too bitter or burnt tasting, a perception that comes from the extra bold flavor of their typically dark roasted beans. The goal of Pike Place was to make a lighter coffee by blending different kinds of beans and lighter roasting. Pike Place was one of the many business moves that helped them to head toward financial stability and stay the coffee titan that they are today.
Try out Pike Place Roast, let me know what you think….and then wait for the holidays when you can pick up a bag of magic, also known as Chirstmas/Holiday Blend. 🙂