Onward Book Review

I love to read and I LOVE coffee…so a book about one of my favorite coffee chains hits shelves and I’m there.

But really…this book was about more than just a mega coffee chain.  With my background in business and marketing, I feel comfortable saying that this is a great read for any business owner, or those aspiring to be such.  Onwarda novel by Howard Schultz lets us in on the founding of Starbucks and the man behind its rise to mass popularity. This is also a book about how, in the midst of the recession that we have all come to know very well, Starbucks almost disappeared from our culture.

I found this book very entertaining, Mr. Schultz is a passionate person which makes this all the more compelling to read.  From a business perspective, I felt enlightened.  It is not a simple task for a company founder to reclaim their role as ceo AND manage to redirect the company on a path toward success.

Read this book, you’ll be happy you did. It’s also a great companion with a cup of coffee 😉


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2 Responses to “Onward Book Review”
  1. Down but not out. Howard resurrected Starbucks to its former glory. Some guy…

    Passion and patience put this empire together, and of course the core of it – coffee, is something we love very much. We love to love Starbucks.

    Interesting to know you have a background in marketing Mo, that makes your article all the more relevant.

    Thanks for the heads-up 🙂

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